The need for localise flash games sponsorship…

Ideas — plehoux @ 25 février 2010

Jeuxgratuits.net is a middle player in the french flash games protals market with around 30 000 to 45 000 unique visitors a day.   Even if I want it’s impossible for me to sponsor AAA flash games, the competition with english portals is to big.

Here’s a simple exemple:

Galactic Invasion is a AAA game looking for a sponsor.

The developer get an offer from candystand.com at 8000$ and one from armorgames.com at 9000$.  Since English portals attracts visitors from all countries its a pretty good bet.  But for me the owner of jeuxgratuits.net paying 9000$ to get 15%(french players) of the game players, it’s definitely  not a good business.  I would end up paying far more for every potentially interesting visitors than those English portals.

So I came up with this idea, what if I could sponsor the game only for player having IP from France, Quebec, Algeria, Morocco, Ivory Coast, etc. ?   I could bid 3000$ for a localise sponsorship, the developer would still have to look for at least 6000$ from a big portal willing to give up sponsorship exclusivity. HARD.  I’ve try to convince, and failed.  Flash developers are not wiling to spend time on those deals, what they like is coding games.  And big portals want nothing less than exclusivity.

But by creating an alliance of independant games portals from the most important languages we could jointly bid on those games.

French countries portal = 3000$

Dutch countries portal = 3000$

English countries  portal = 3000$

Spanish countries portal = 3000$

etc..

You see that it could be a win win situation for everyone (except for big English portals).  The developers could get more and WE could sponsor AAA games.  Of course we would have to develop a small API that tracks IP and browser language so flash developers could easily integrates the localise sponsorship in their game.

What do you think?

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